One of our big marketing pet peeves is when organizations do not want to set goals on communications strategy. Goals are important, and measuring your progress towards those goals is essential as well.
If you are a loyal follower to our blog you will remember our blogs about program evaluation, especially the logic model. Logic models are great for planning our programs and how you are going to assess them.
I know what you might be thinking – “Not ANOTHER assessment!?!”
Well, I am here to tell you that this one is quick, painless, and beneficial. Earlier this month we discussed why it is important to have a communications matrix and this post is focused on conducting some assessments to help you determine your strategy for communications.
The SWOT (Strengths, Weaknesses, Opportunities, and Threats) Assessment is the tool of the trade in most nonprofit organizations. Often times we use this assessment amongst our staff and board members at retreats, while planning a new program, and basically any other opportunity we get; however, this assessment is often focused internally on an organization’s capacity to be high performing.