Traditional Fundraising Methods
When we talk about traditional fundraising methods, it can sound like we are talking about antiquated ideas from 50+ years ago. In reality, with how fast technology has changed, when we say “traditional”- we are really only talking about 10-15 years ago.
Examples of traditional fundraising tactics include:
Modern Fundraising Methods
Which Methods are Still Effective?
Many of the traditional fundraising have higher costs than the modern fundraising techniques. But the most important aspect to look at with any fundraising method is ROI (return on investment). The higher costs may be worth it for the revenue they are bringing in. So before you jump completely on the modern fundraising bandwagon, take note that some traditional methods are still relevant today.
Direct mail can be a highly effective fundraising tool with a good return on investment. This method still tends to be a favorite amongst older generations, so depending on your donors, this is not a tool that your organization should abandon. Even though some believe this method has been replaced by email, statistics show that direct mail is still highly effective when paired with other modern fundraising tools (see more about that here).
Events, too, should not be easily disregarded. Although they can be high cost and demanding of time and effort, events help to create a culture for your organization and donors. Beyond the funds raised, a special event can increase community with your organization and its donors and board members- so keep that in mind before disregarding this fundraising method.
And let’s face it, face-to-face meetings should never be totally omitted from an organization’s fundraising strategy. Although more and more can be done online and through other technologies, meeting and being present with your donors is good stewardship and will create a better long-term bond between your donors and your organization.
So, Which Methods Should I Use?
Good question. Here are the main takeaways:
What traditional fundraising methods does your organization use? Or have you completely moved to modern fundraising techniques? Let us know what has and has not worked for your organization in the comments!