I know what you might be thinking – “Not ANOTHER assessment!?!”
Well, I am here to tell you that this one is quick, painless, and beneficial. Earlier this month we discussed why it is important to have a communications matrix and this post is focused on conducting some assessments to help you determine your strategy for communications.
The SWOT (Strengths, Weaknesses, Opportunities, and Threats) Assessment is the tool of the trade in most nonprofit organizations. Often times we use this assessment amongst our staff and board members at retreats, while planning a new program, and basically any other opportunity we get; however, this assessment is often focused internally on an organization’s capacity to be high performing.
Nonprofit professionals fly under the radar most of the time, and we think it’s a shame. Nonprofit professionals are amazing, rare, phenomenal people that use their time and talents to make the world a better place. They deserve to be recognized, appreciated, and seen.
We see you, and we want you to be able to wear your heart and your passion on your sleeve.
Community Threads is the newest store for nonprofit professionals and other activists that want their clothing and “stuff” to send a message. Nonprofit professionals can now express their passion for change through fashionable apparel, gifts, and more!
Colton Strawser Consulting’s Director of Communication, Whitney Driver, attended the 3rd annual Early Learning Summit for Community Coalitions in Indianapolis earlier this week. As a leader in Early Learning Coalitions, it was important to attend this summit and learn more from business, policy, and civic leaders from across the state that are engaged in creating strong, sustainable, and effective early care and education initiatives.
According to the #GivingTuesday website, “#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.” It is intended to kick-off the giving season of the holiday season.
#GivingTuesday is going to take place on November 27th this year. This is the 7th year, and since 2012 giving has grown every year. Last year a record $274 million was raised, according to The Nonprofit Times.
So here is what you need to know for this year’s #GivingTuesday:
Most nonprofit organizations have at least one social media account at this point. Organizations have a presence on pretty much every platform: Facebook, Twitter, LinkedIn, Instagram, Pinterest, the list goes on. An estimated 77% of the population in the United States currently uses social media, and the number of people worldwide that use social media is expected to rise to 2.95 billion by 2020*. These numbers are staggering, and explains why most private companies, nonprofits, and foundations alike have all hopped on the bandwagon.
We have all realized the impact social media can have on our organization- and now we are trying to harness it. While best practices vary from platform to platform, one thing remains true: the very best way to get attention and engagement online is through storytelling.
Here are some things to keep in mind when telling your story online:
Potential leaders are not necessarily the ones that know the most, but are the ones that are tied to your mission, trainable, and work well with your other staff. You can teach someone almost any procedure, tool, or day-to-day work, so when identifying potential leaders, you should focus on the attributes that are not so easily taught.
When you are identifying up-and-coming leaders within your organization, here are some traits to look for:
It turns out that many nonprofit professionals have major concerns with pursuing executive positions. Next generation nonprofit professionals are hesitant to pursue that career path due to widely held perceptions and very real issues with top leadership positions in the sector.
And we need as many quality nonprofit leaders as we can get. There is a wide leadership gap in the nonprofit sector and it is only going to get bigger if we do not address the roadblocks that are leading nonprofit professionals to accept lower positions long-term and/or leave the nonprofit sector altogether. We have the talent within our sector, but we need to address the concerns that potential leaders have about pursuing executive positions.
Evaluation is HARD work, so if you are struggling with it go ahead and take a deep breath…Feel better? If not, we hope this post will help alleviate some of the anxiety you might be having.
If done correctly, evaluation can take a little or a lot of time – not helpful, yeah, we know. The time it takes for you to evaluate your program truly depends on what you are seeking to measure. For example, if you are wanting to track participants from your middle school leadership program through high school it can take a lot of time and money to track these students. However, if you are looking to evaluate students at the end of the academic school year on how they have increased their capacity of leadership then it can be less time and money.