In the nonprofit sector we are starting to speak more and more about capacity building. Although that popular buzzword is thrown around all over the place, there isn’t a lot of agreement on what that actually looks like at ground level.
Capacity building is, at it's most basic, “an investment in the effectiveness and future sustainability of a nonprofit.” We believe that one of the best and most cost effective ways to make your organization sustainable is through a (and excuse our language) kickass donor stewardship strategy.
Position: Nonprofit & Foundation Consultant
Random Fact: I love roller coasters! The steeper, the faster, the more upside-downs, the better.
In the world of nonprofits, we are lovers, social justice warriors, magical unicorns, and strive to keep faith in humanity high while dealing with problems in the world everyone has given up on. Our job as nonprofit professional is hard, and we are here to give you permission to quit trying so hard and give up on some things that are bringing you down related to communications.
When you have a bleeding heart you want everyone to be passionate alongside you, but the fact is that philanthropy is a voluntary action for the public good and in some cases there may be individuals that are just not that passionate about your mission. Basically, they just aren’t that into you, and that’s okay.
One of our big marketing pet peeves is when organizations do not want to set goals on communications strategy. Goals are important, and measuring your progress towards those goals is essential as well.
If you are a loyal follower to our blog you will remember our blogs about program evaluation, especially the logic model. Logic models are great for planning our programs and how you are going to assess them.
I know what you might be thinking – “Not ANOTHER assessment!?!”
Well, I am here to tell you that this one is quick, painless, and beneficial. Earlier this month we discussed why it is important to have a communications matrix and this post is focused on conducting some assessments to help you determine your strategy for communications.
The SWOT (Strengths, Weaknesses, Opportunities, and Threats) Assessment is the tool of the trade in most nonprofit organizations. Often times we use this assessment amongst our staff and board members at retreats, while planning a new program, and basically any other opportunity we get; however, this assessment is often focused internally on an organization’s capacity to be high performing.
Nonprofit professionals fly under the radar most of the time, and we think it’s a shame. Nonprofit professionals are amazing, rare, phenomenal people that use their time and talents to make the world a better place. They deserve to be recognized, appreciated, and seen.
We see you, and we want you to be able to wear your heart and your passion on your sleeve.
Community Threads is the newest store for nonprofit professionals and other activists that want their clothing and “stuff” to send a message. Nonprofit professionals can now express their passion for change through fashionable apparel, gifts, and more!
Colton Strawser Consulting’s Director of Communication, Whitney Driver, attended the 3rd annual Early Learning Summit for Community Coalitions in Indianapolis earlier this week. As a leader in Early Learning Coalitions, it was important to attend this summit and learn more from business, policy, and civic leaders from across the state that are engaged in creating strong, sustainable, and effective early care and education initiatives.
According to the #GivingTuesday website, “#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.” It is intended to kick-off the giving season of the holiday season.
#GivingTuesday is going to take place on November 27th this year. This is the 7th year, and since 2012 giving has grown every year. Last year a record $274 million was raised, according to The Nonprofit Times.
So here is what you need to know for this year’s #GivingTuesday:
Most nonprofit organizations have at least one social media account at this point. Organizations have a presence on pretty much every platform: Facebook, Twitter, LinkedIn, Instagram, Pinterest, the list goes on. An estimated 77% of the population in the United States currently uses social media, and the number of people worldwide that use social media is expected to rise to 2.95 billion by 2020*. These numbers are staggering, and explains why most private companies, nonprofits, and foundations alike have all hopped on the bandwagon.
We have all realized the impact social media can have on our organization- and now we are trying to harness it. While best practices vary from platform to platform, one thing remains true: the very best way to get attention and engagement online is through storytelling.
Here are some things to keep in mind when telling your story online: