Nonprofit organizations are always looking for ways to simplify their ask and make it easy for supporters to get involved and donate their time, talent, and treasure. Amazon has created a simple way for nonprofits to ask for specific in-kind donations through their wish lists. Organizations can compile products that they need to support their programming and services in one easy list. It is shareable, it is easy to add and delete products as needed, and it makes it possible for supporters anywhere in the world to get involved with your mission.
Here is a quick guide for getting your organization set up with a Wish List:
1. Log into your Amazon account
2. Hover over “Accounts & Lists” in the upper right hand corner of the page
3. Under “Your Lists,” click “Create List”
4. This will take you to a new page for that list. On this new page, click “Manage list”
5. Set the Privacy to “Public” and the List for “An Organization"
6. Fill out the information for the organization, including your 501(c)3 information if applicable. Save changes.
7. From there, you can identify items you need on Amazon and add them to your Wish List by clicking “Add to List” on the right hand side of each product page
For more help, visit Amazon’s help page at https://www.amazon.com/gp/help/customer/display.html/ref=cm_wl_hp_in_hz?nodeId=897204&sr=1-1
What to Ask For:
What you need will depend on your organization. For example, animal shelters frequently request towels, blankets, trash cans and bags, dog and cat food, and more. Remember to focus on your needs, keep your wish list on the shorter side, and have a variety of products that range in price so that people can give how they are able.
Many organizations request standard office supplies like paper, ink, tape, shredders, printers, etc. If you would like to do this, we recommend making a separate list that divides your needs between programming and office needs. This will help supporters sift through your lists and decide how they want to support your organization.
How to Share Your Wishlist:
When you are done creating your wish list, you can share it with your supporters on social media, email, or however else you communicate with your constituents. To share online, go to your wish list page and choose “Share with others.” This will give you a link that you can copy and paste anywhere.
A Necessary Note/Warning:
We know that many people have some qualms about using Amazon. Consider your mission and make sure that this is not conflicting with your organization’s values before proceeding. If you are an organization that is driven to “keep it local”- an Amazon wish list would definitely send the wrong message to your supporters. We know that Amazon is facing some scrutiny on the political level as well (taxes, executive income levels, etc.), so we urge you to think carefully about using Amazon for your organization. It has great benefits, as long as it aligns with your organization’s values and mission!