According to the #GivingTuesday website, “#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.” It is intended to kick-off the giving season of the holiday season.
#GivingTuesday is going to take place on November 27th this year. This is the 7th year, and since 2012 giving has grown every year. Last year a record $274 million was raised, according to The Nonprofit Times.
So here is what you need to know for this year’s #GivingTuesday:
Most nonprofit organizations have at least one social media account at this point. Organizations have a presence on pretty much every platform: Facebook, Twitter, LinkedIn, Instagram, Pinterest, the list goes on. An estimated 77% of the population in the United States currently uses social media, and the number of people worldwide that use social media is expected to rise to 2.95 billion by 2020*. These numbers are staggering, and explains why most private companies, nonprofits, and foundations alike have all hopped on the bandwagon.
We have all realized the impact social media can have on our organization- and now we are trying to harness it. While best practices vary from platform to platform, one thing remains true: the very best way to get attention and engagement online is through storytelling.
Here are some things to keep in mind when telling your story online: