Fundraising events have been under a lot of scrutiny recently. Some donors have questioned whether the funds raised are worth the (potentially) high costs of time, money, and expertise that is takes to execute a successful event.
And if the only value you are looking at is net profit - this perspective has a point: many events do have a higher expense rate than other forms of fundraising. However, this perspective fails to recognize the benefits that events can bring to a nonprofit organization beyond monetary donations.
Current news and events are not only a reflection of our society- they shape our individual perceptions, too. So at the most basic level, you should know what is going on in the news so that you can recognize the climate of the society in which you live and work. But consider taking it a step further and begin utilizing current events to increase your organization’s funding.
Using current events is a great way to create awareness for your organization, boost your platform, and create change. So let's break down the importance of news and current events to your nonprofit and how to utilize it effectively:
It seems like we should start this post out with a bunch of new trendy buzzwords and a couple hashtags since we are going to be talking about the latest (and hippest) new fundraising methods... But instead, let’s just get right down to it. There are new fundraising tools and resources popping up all the time, and we should be taking advantage of new ways to bring funds into our organization. But it can be hard to keep up with it all.
Using both older and newer forms of fundraising in a complementary way can boost your donor engagement/overall funding and give you a significant advantage in the sector. So, since we covered traditional methods, it is time to cover some modern ones, too. Here are the 3 new fundraising tools we think you should consider using right now:
The nonprofit sector is highly unique from the other sectors, and some aspects can be tricky to navigate - even for seasoned nonprofit leaders. With so many different words and nuances, it can be difficult to find the correct language or know which phrase is appropriate to use in particular settings. So, if you are new to the nonprofit world or just need a refresh, here is a quick guide to some of the unclear and commonly disputed terms in the nonprofit sector: