Empowering Organizations to Create Change
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This problematic viral picture is once again making its rounds on social media. One of your well-meaning friends will inevitably share this post at some point and your nonprofit brain will want to explode. We get it. And because this post does not seem to be going away anytime soon, we thought it best to address it.
There are so many issues with this post, from false statements to a wider negative perception on nonprofit overhead and executive salaries, that it is difficult to know where to begin. So in this blog, we will provide a brief overview of the variety of issues with this post and how you can respond in a way that will educate and empower people to change their perceptions.
Whew. You know that feeling when your organization just gets done with a fundraising event, everything is packed up, and you are probably ready for a 48 hour nap? This feels like a good time to take a breath and rest on your laurels, but your work is not over yet. The time after your event is actually one of the most important to continue engagement with your donors.
Your donors and other supporters have just attended your event. They learned more about your organization and enjoyed your culture and community. So now is the time to reinforce their relationship with your organization and strengthen your ties.
So here are some of the best ways to continue donor engagement after a fundraising event:
Fundraising events have been under a lot of scrutiny recently. Some donors have questioned whether the funds raised are worth the (potentially) high costs of time, money, and expertise that is takes to execute a successful event.
And if the only value you are looking at is net profit - this perspective has a point: many events do have a higher expense rate than other forms of fundraising. However, this perspective fails to recognize the benefits that events can bring to a nonprofit organization beyond monetary donations.
Ahh, fundraising events. Most nonprofit organizations put on at least one of these events per year, and many nonprofit professionals have a love-hate relationship with events. Although planning an event can be stressful, it does not have to be the anxiety-ridden, hair-pulling-out fiasco that you may be envisioning (or currently experiencing).
Knowing common mistakes that nonprofits make when planning events can help you avoid these pitfalls and have a smoother journey towards putting on your event.
Let’s be clear, it’s not that we hate golf outings- we don’t. They are a tried-and-true fundraising event that has been used successfully time and time again to bring in important and impactful funding to nonprofits. However, we think that golf outings are not the right event for every organization and can be overused because they are so widely accepted as the “go-to” event.
So, if you do not revere golf outings or this form of fundraising is not the best fit for your organization and/or constituents- it might be time to get a little creative and try something new.
Current news and events are not only a reflection of our society- they shape our individual perceptions, too. So at the most basic level, you should know what is going on in the news so that you can recognize the climate of the society in which you live and work. But consider taking it a step further and begin utilizing current events to increase your organization’s funding.
Using current events is a great way to create awareness for your organization, boost your platform, and create change. So let's break down the importance of news and current events to your nonprofit and how to utilize it effectively: